Ariana Grande has committed to advocating for us to 'embrace our inner sparkle', and she'll be doing that à la Swarovski. The multi-hyphenate showgirl will be jumping on their Holiday 2024 campaign as a face and an ambassador.

Swarovski's global creative director, Giovanna Engelbert attributed the decision as an obvious one, citing Grande's charisma and radiant energy as central to Swarovski's brand ethos. "Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style," Engelbert says. "I look forward to engaging in inspiring creative dialogues together.”