At Prada, leather goods are “a symbolic part of its history and future,” said the group’s chief executive officer Andrea Guerra last week, as the company reported that for the first time it generated quarterly sales of more than 1 billion euros.

“The brand is agile with drops and novelties but also a patient developer of iconic products that are paying off well,” said Guerra.

Case in point, the Galleria, first conceived in 2007, has become a successful carryover signature bag, and Prada is once again highlighting this design through a new impactful campaign fronted for the first time by Scarlett Johansson and art-directed by Venezuelan-American artist Alex Da Corte.

A Tony and BAFTA award winner for “Lost in Translation,” and two-time Academy Award nominee for her roles in the drama “Marriage Story” and the satire “Jojo Rabbit,” Johansson’s skills in embodying different identities are channeled into the campaign as she is seen constantly transforming, with different hairstyles and looks.

“I’ve been an admirer of Alex’s work but never imagined I would ever have a chance to collaborate with him,” said Johansson. “Being able to work in a multimedia context with him, using the design elements of Prada’s collection to create characters that are part of a work on love and self-reflection was truly exhilarating. The environment that Alex created inspired by Prada’s color story and aesthetic was very much like performing inside of a piece of art. It was a singular experience I feel so proud to be a part of.”

Color, a fil rouge in Da Corte’s art, is a key element in the photos, drawing on Pop and Surrealism, on the set of windows, stairs, tables and mirrors, and in the bag itself, revisited by co-creative directors Miuccia Prada and Raf Simons.

The Galleria bag is composed of 83 pieces, combining industrial precision with manual craftsmanship.